Terms and Conditions

Last Updated: June 11, 2026

Welcome to SWLA SEO. These Terms and Conditions (“Terms”) govern your use of our website, swlaseo.com (the “Site”), and the services we provide (“Services”). By accessing the Site or engaging our Services, you agree to be bound by these Terms. If you do not agree with any part of these Terms, please do not use the Site or our Services.

1. About Us

SWLA SEO is a local search engine optimization agency located at 710 W Prien Lake Rd, Lake Charles, LA 70601, United States, serving businesses across Southwest Louisiana and beyond. References to “we,” “us,” or “our” in these Terms refer to SWLA SEO. References to “you” or “your” refer to the visitor, user, or client.

2. Use of the Site

You agree to use the Site only for lawful purposes. You may not:

  • Use the Site in any way that violates applicable federal, state, or local laws or regulations
  • Attempt to gain unauthorized access to the Site, its server, or any connected systems
  • Use automated tools to scrape, copy, or harvest content or data from the Site without our written permission
  • Introduce viruses, malware, or any other harmful code to the Site
  • Impersonate SWLA SEO, our employees, or any other person or entity

We reserve the right to restrict or terminate access to the Site for any user who violates these Terms.

3. Our Services

SWLA SEO provides digital marketing services including, but not limited to, local search engine optimization, Google Business Profile optimization and management, local citation building, on-page and technical SEO, content strategy, and review and reputation management.

The specific scope, deliverables, timeline, and fees for any engagement will be defined in a separate written proposal, agreement, or statement of work (“Service Agreement”) provided to you before work begins. In the event of any conflict between these Terms and a signed Service Agreement, the Service Agreement will control.

4. No Guarantee of Rankings or Results

Search engine optimization is subject to factors outside of any provider’s control, including but not limited to search engine algorithms, competitor activity, market conditions, and changes made by third-party platforms such as Google.

Accordingly, you acknowledge and agree that:

  • We do not and cannot guarantee any specific ranking, position, traffic level, lead volume, or revenue outcome on Google or any other search engine or platform.
  • Past results achieved for other clients do not guarantee similar results for your business.
  • Search engines may change their algorithms, policies, or features at any time, which may positively or negatively affect your rankings and visibility, regardless of the work we perform.
  • Any timelines we provide are good-faith estimates, not commitments.

What we do commit to is performing the agreed-upon work diligently, professionally, and in accordance with search engine guidelines and industry best practices.

5. Client Responsibilities

The success of our Services depends in part on your cooperation. As a client, you agree to:

  • Provide accurate, complete, and current information about your business, including your business name, address, phone number, and service details
  • Provide timely access to necessary accounts and assets, such as your website, hosting, domain, Google Business Profile, and analytics, where required for the agreed work
  • Review and respond to our communications, approvals, and requests within a reasonable timeframe
  • Ensure that all content, images, logos, and materials you provide to us are owned by you or properly licensed, and do not infringe the rights of any third party
  • Refrain from engaging other parties to perform conflicting SEO work on the same digital assets during our engagement without informing us, as conflicting changes can undermine results

Delays or failures in fulfilling these responsibilities may affect timelines and outcomes, and we are not liable for results impacted by such delays.

6. Fees and Payment

  • Fees for Services are set out in your Service Agreement or invoice.
  • Unless otherwise agreed in writing, invoices are due upon receipt or by the due date stated on the invoice.
  • Recurring monthly services are billed in advance for each service period.
  • Late payments may result in suspension of work until the account is brought current.
  • Fees paid for work already performed are non-refundable unless otherwise stated in your Service Agreement.
  • You are responsible for any third-party costs agreed upon in advance (such as directory listing fees, software subscriptions, or advertising spend), which are separate from our service fees.

7. Intellectual Property

Our Property

All content on this Site including text, graphics, logos, design elements, and the SWLA SEO name and branding — is the property of SWLA SEO and is protected by applicable intellectual property laws. You may not copy, reproduce, distribute, or create derivative works from our Site content without our prior written consent.

Client Property

You retain ownership of your website, your brand, your business information, and all materials you provide to us.

Work Product

Unless otherwise stated in your Service Agreement, upon full payment, deliverables created specifically for you under an engagement (such as website copy, content, and optimized pages) become your property. We retain the right to use general methodologies, know-how, templates, and processes developed or used during the engagement, and to reference the work performed (in anonymized or agreed-upon form) in our portfolio and case studies, unless you request otherwise in writing.

8. Third-Party Platforms

Our Services involve work on or with third-party platforms, including Google Search, Google Business Profile, Google Maps, directories, and analytics tools. These platforms are owned and operated by third parties and governed by their own terms of service and policies, which may change at any time.

You acknowledge that:

  • We do not control these platforms and are not responsible for their actions, including suspensions, policy changes, feature removals, or data loss caused by the platform
  • Maintaining compliance with platform policies is a shared responsibility, and we will advise you of relevant policy requirements where applicable
  • If a platform suspends or restricts your listing or account for reasons outside our control, we will make reasonable efforts to assist with reinstatement, but reinstatement cannot be guaranteed

9. Confidentiality

Each party agrees to keep confidential any non-public business information disclosed by the other party in connection with the Services, and to use such information only for purposes of the engagement. This obligation does not apply to information that is publicly available, independently developed, or required to be disclosed by law.

10. Limitation of Liability

To the fullest extent permitted by law:

  • The Site and its content are provided on an “as is” and “as available” basis, without warranties of any kind, express or implied.
  • SWLA SEO shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, revenue, data, or business opportunities, arising out of or related to your use of the Site or our Services.
  • Our total aggregate liability for any claim arising out of or relating to the Services shall not exceed the total amount of fees you paid to us for the Services giving rise to the claim during the three (3) months preceding the event giving rise to the claim.

Some jurisdictions do not allow the exclusion or limitation of certain damages, so some of the above limitations may not apply to you.

11. Indemnification

You agree to indemnify and hold harmless SWLA SEO, its owner, employees, and contractors from any claims, damages, liabilities, and expenses (including reasonable attorneys’ fees) arising out of: (a) your breach of these Terms; (b) materials or information you provide to us, including claims of intellectual property infringement; or (c) your violation of any law or the rights of a third party.

12. Termination

  • Either party may terminate an ongoing service engagement in accordance with the notice terms set out in the applicable Service Agreement. If no notice period is specified, either party may terminate with thirty (30) days’ written notice.
  • Upon termination, you are responsible for payment of all fees for work performed up to the effective date of termination.
  • We may suspend or terminate Services immediately if you breach these Terms, fail to make payment when due, or request work that violates search engine guidelines or applicable law.
  • Sections of these Terms that by their nature should survive termination (including payment obligations, intellectual property, confidentiality, limitation of liability, and indemnification) shall survive.

13. Ethical Practices

We follow search engine guidelines and ethical, sustainable SEO practices. We will decline requests to engage in tactics that violate platform policies — including fake reviews, purchased link schemes, deceptive content, or misrepresentation of business information — even if requested by a client. Such requests may be grounds for termination of the engagement.

14. Governing Law and Disputes

These Terms shall be governed by and construed in accordance with the laws of the State of Louisiana, United States, without regard to its conflict of law principles. Any disputes arising out of or relating to these Terms or the Services shall be subject to the exclusive jurisdiction of the state and federal courts located in Calcasieu Parish, Louisiana.

Before initiating any formal proceedings, both parties agree to first attempt in good faith to resolve any dispute through direct communication.

15. Changes to These Terms

We may update these Terms from time to time. When we do, we will revise the “Last Updated” date at the top of this page. Your continued use of the Site or our Services after changes are posted constitutes your acceptance of the revised Terms. For active client engagements, material changes will be communicated directly.

16. Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will continue in full force and effect.

17. Entire Agreement

These Terms, together with our Privacy Policy and any applicable Service Agreement, constitute the entire agreement between you and SWLA SEO regarding the use of the Site and Services, and supersede any prior agreements or understandings on the subject.

18. Contact Us

If you have any questions about these Terms and Conditions, please contact us:

SWLA SEO 710 W Prien Lake Rd Lake Charles, LA 70601 United States

Email: hello@swlaseo.com Website: https://swlaseo.com